Linley
on CE
Independent
Analysis
of
Semiconductors
for
Consumer
Electronics
Volume
1, Issue 9
October 2, 2006
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Editor:
Linley Gwennap
Contributors: Bob Wheeler, Jag Bolaria, Joseph Byrne
In
This Issue
Via
Targets HDTVs At ESC Boston last week, Via Technologies introduced a new system-logic
chip, the CX700M, that combines with its low-cost x86-compatible
processors to target HDTVs and other consumer video applications.
In addition to providing a single-chip north/south bridge, the
CX700M includes an HDTV-quality video encoder/decoder, 3D-graphics
acceleration, and two ATA or serial ATA ports.
The CX700M connects directly to Via's C7 processors using the
high-bandwidth V4 bus. The C7 comes in several versions;
the ULV version uses
just 3.5W at 1.0GHz at 7.5W at 1.5GHz. These versions have
a list price of less than $55. The company did not disclose
pricing for
the CX700M.
The
combination of the C7 and CX700M provides a highly integrated
solution for high-definition personal video
recorders (PVR) that
use hard-disk drives, consuming as little as 7W total
for the two chips. The Via chips can also be used in HDTV
sets
and in other
devices that record or display HD video. Although RISC
processors are available at lower cost, they require
an external video codec
chip to deliver the same feature set. Via has been gaining
share in consumer applications with its power-efficient
CPUs, and the
new CX700M chip should help it continue this trend. —Linley
Additional
coverage of Via's C7 processor appears in our new report A
Guide to High-Speed Embedded Processors.
Agere
Targets Low-Cost Phones
Last week, Agere rolled out the third product in its Vision family,
expanding the product line to cover low-cost phones. The X125 fits
under the existing X115 (2.5G) and X455 (3G), serving the "value" segment
of phones that have a materials cost below $50. Despite its sub-$10
price, the two-chip X125 includes separate application and baseband
CPUs, allowing it to deliver high-quality MP3 music and ringtones
without disturbing the baseband.
The
X125 uses the same basic architecture as the X115 with a few
modifications to reduce cost. The biggest change
is the use of
90nm technology for the digital chip, whereas the older X115
uses 130nm. The X125 also omits the direct camera and display
interfaces,
instead connecting to these components (if at all) through its
memory interface. These omissions reduce die area and package
size, helping the X125 hit its low price target. Although
this method
reduces display performance, the X125 can still deliver 30fps
video decode on a QCIF display, which is typical in low-cost
phones.
The X125 runs its ARM926 CPU at up to 120MHz, only slightly slower
than the 150MHz achieved by the X115.
Although
Agere says the X15 can be used in phones with a materials cost
as low as $30, the chip set does not integrate the radio
subsystem, unlike ultra-low-cost handset processors from Texas
Instruments
and others. But for a low-cost processor, the X115 delivers
good multimedia capabilities. The new chip is currently
sampling and
should appear in phones early next year. —Linley
Additional
coverage of Agere's Vision family appears in our
report A Guide
to Wireless Handset Processors.
Report:
High-Speed Embedded Processors
Now
in its 3rd edition, A Guide to High-Speed Embedded
Processors has been extensively revised to cover new products
and trends in the embedded market. In particular, we examine the
shift from standalone to integrated processors and the shift from
single-CPU to multicore. We also provide market size and market share
by vendor, instruction set, and application.
This edition covers many recent products and events:
- AMCC
targets set-top boxes with products such as the 440GRx, and 440EPx.
- Freescale
capped off its PowerPC line with the 7448 while introducing several
PowerQuicc processors.
- Intel introduced the embedded Merom (Core 2 Duo).
- PMC-Sierra introduced the MSP7130 for residential gateways.
- Cavium extended its Octeon line with single- and dual-CPU products.
- Raza Microelectronics acquired the Alchemy MIPS line from AMD.
- AMD shipped embedded Sempron, Turion, and Opteron chips.
- SafeNet entered the processor market with its ARM-based SafeXcel
line.
- Toshiba dropped the TX9956 but added the TX4939 and TX4951.
- Via delivered a 2GHz C7 processor for embedded and consumer
applications.
Unlike typical market research, this report provides technology
analysis and head-to-head product comparisons. Which processors
will perform
best on your application? What features do they offer to simplify
your design task? How is likely is the company to deliver on
its roadmap? Only The Linley Group's unique technology
analysis can
provide this forward-looking view. We separate the fact from
fiction and
provide the technology analysis you need to make informed business
decisions.
For more information on this new edition, visit our web
site.
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