Linley
on CE
Independent
Analysis
of
Semiconductors
for
Consumer
Electronics
Volume
1, Issue 12
December 21, 2006
|
 |
Editor:
Linley Gwennap
Contributors: Bob Wheeler, Jag Bolaria, Joseph Byrne
In
This Issue
Marvell
Announces First PXA Processor Earlier this month, Marvell announced its first new product
in the PXA line that it acquired from Intel last June. The
PXA320
application processor had already been sampling for several months
when Marvell acquired the entire PXA line from Intel, although
Intel had never formally announced the device, known by its code
name of Monahans. The first Monahans product recently entered
volume production. Back in August 2005, Intel had demonstrated an early version
of Monahans running at 1.2GHz, but the 90nm processor was
never intended
to be productized at that speed. Marvell announced the PXA320
at speeds up to 804MHz, making it the fastest application
processor
yet announced. The chip is also available in low-cost and low-voltage
versions.
The raw speed and improved performance-per-watt of the PXA320
will be attractive for PDAs and smartphones, the markets where
Intel
was most successful with the PXA line. Although the PXA320
has special instructions to accelerate 3D graphics and
video decoding,
it does not have full offload engines for these functions.
As a result, it will use more power for multimedia than
competing
application
processors that offload these functions.
So
far, the PXA products are continuing in much the same direction
despite changing the name on the label. This new announcement
comes from the same management team and has the same branding,
the same
code names, and the same dependence on software over hardware.
While keeping things the same is a good transitional strategy,
Marvell has yet to show how it will address the shortcomings
that had limited Intel's success in the cell-phone market.
—Linley
Additional
coverage of the PXA processors appears in our report A
Guide to Wireless Handset Processors.
eCosto
Improves Mainstream Handsets Last month, Texas Instruments announced a new baseband processor,
the OMAP V1035. Also known as eCosto, the highly integrated
device targets EDGE multimedia phones. Building on TI's LoCosto
device, which is in production, the V1035 adds EDGE support
as well as improved multimedia performance, drawing on technologies
from TI's more expensive OMAP devices.
Like LoCosto, the new chip integrates the baseband transceiver
along with the baseband processor. This approach simplifies
the design of the radio subsystem, requiring only an external
power amplifier (PA) and a small front-end module (FEM).
This simplification reduces cost and board area. The
chip also includes
an ARM9 CPU capable of audio and video playback at up to
30fps on QVGA screens, making it suitable for many
multimedia phones.
The V1035 is TI's first standard baseband processor built
in 65nm technology, although the company has been building
custom
65nm baseband chips for Nokia and others for nearly two
years. The new chip delivers the features required in
today's mainstream
handsets, driving down cost through integration and the
use of 65nm manufacturing. The V1035 underscores TI's
lead in EDGE
handset processors. —Linley Additional
coverage of TI's OMAP processors appears in our
report A Guide to Wireless Handset Processors.
News
in Brief
Agere announced another new handset processor, the Vision
X122, for low-cost phones. The new device is a lower-priced
version of the X125, which was announced in September. Whereas
the X125 offers a complete 2.75G baseband, the X122 omits EDGE
support, making it suitable only for 2.5G (GSM/GPRS) phones.
The two 90nm chips are otherwise similar, combining the baseband
engine with a separate ARM9 application processor and common
handset interfaces. Agere says the X122 can be combined with
an external radio subsystem and memory to form a handset with
a materials cost as low as $30. —Linley
Additional
coverage of the Agere's Vision processors appears in our
report A Guide to Wireless Handset Processors.
Australian
startup Cohda Wireless begun trial deployments
of its wireless technology earlier this month. Designed
to adapt OFDM-based
Wi-Fi to outdoors and highly mobile use, the technology
accommodates the longer delays among multipath reflections
encountered
outdoors and adapts to transmission variations occurring
throughout the duration of a packet. The company is targeting
outdoor
Wi-Fi applications, particularly municipal Wi-Fi deployments
to support public safety. Focusing on this niche best showcases
Cohda's technology and shields the company from the brutal
competition of the retail and PC markets. The niche is
small, though; few system vendors, such as Tropos, target it
specifically.
Longer term the company will have to expand to other markets.
Its best opportunities may lie beyond Wi-Fi because the
cellular industry is looking to use OFDM as the basis of its
4G network.
—Joe
To
receive Linley on CE via e-mail, you must register on
our web site About
Linley on CE
© 2002-2006 The Linley Group
|