Linley
on CE
Independent
Analysis
of
Semiconductors
for
Consumer
Electronics
Volume
2, Issue 8
August 28, 2007
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Editor:
Linley Gwennap
Contributors: Bob Wheeler, Jag Bolaria, Joseph Byrne
In
This Issue
Our
new report A Guide to Wi-Fi/Bluetooth Connectivity Chips is
now available. Learn about the newest connectivity chips for handsets,
combining Bluetooth and Wi-Fi, as well as standalone Wi-Fi chips
for mobile applications. Order your copy today!
Nokia
Adds Chip Suppliers
Earlier this month, cell-phone leader Nokia shook up the handset-processor
market by announcing a new strategy: rather than rely exclusively
on Texas Instruments, Nokia will add a second supplier at each
technology level. The company announced that it has awarded design
wins to Broadcom for EDGE and to STMicroelectronics for next-generation
3G phones. It had previously announced Infineon as a supplier
for low-cost GSM phones.
The choices of Infineon and Broadcom are the result of a careful
evaluation of all available merchant processors. As we pointed
out in our recent report, Infineon's E-GOLDvoice is the lowest-cost
GSM solution available today, and Broadcom's BCM21331 rivals
TI's eCosto as the best choice for EDGE feature phones.
Nokia did not
announce the specific chips that it will use, but it will begin
to ship phones with Infineon processors in 1H08 and with Broadcom
processors in 2H08. For WCDMA, Nokia rejected the obvious technical choice, Qualcomm,
presumably because of the intense animosity between the two companies.
Nokia also appears less willing to use off-the-shelf technology
in the emerging 3G market than in the mature 2G market. The handset
vendor currently uses internally designed basebands (manufactured
by TI) in all of its 3G handsets.
To fulfill its dual-source strategy, Nokia will license its
baseband technology to ST (see next item) and eventually
purchase the
resulting 3G processors. ST is a long-time supplier to Nokia,
providing RF
components, Bluetooth, Wi-Fi, application processors—just
about everything but the baseband. Because of the time
required to
design a new processor, Nokia will not begin shipping phones
using this
chip until 2010. Although Nokia will transfer a chip-design
team to ST, it will retain a sizable R&D organization that will
continue to advance its core 3G technology.
This announcement rewards Broadcom's technical excellence and
makes the company, which has less than 1% of the baseband
market today,
a significant player. Infineon will also gain share. TI is
the clear loser, but we expect Nokia to move slowly, giving
its new
suppliers perhaps 10% of its GSM/EDGE business at first and
increasing that share as they prove themselves. Furthermore,
TI will have
Nokia's high-revenue and fast-growing 3G business all to
itself for two or more years to come. Thus, the near-term
impact on
TI will be minor.
In
the long term, however, Nokia's new strategy will create a more
competitive baseband-processor market by diluting
TI's position
and boosting some of the smaller players. It also sets
up Nokia as a kingmaker, using it massive market share
to choose
which
baseband
suppliers thrive. —Linley
A
detailed comparison of Broadcom, Infineon, and TI baseband
processors appears in our recent report A
Guide to Wireless Handset Processors.
ST Enters Baseband Market
In a related announcement, STMicroelectronics said it will develop
3G processors using baseband technology licensed from Nokia. The
license includes a software stack as well as an advanced 3G baseband
design. ST will also receive approximately 200 chip-design engineers
from Nokia to assist in developing these processors; this team
is expected to transfer in 4Q07, after the approval of labor
groups
in the U.K. and Finland. The companies did not disclose the financial
terms of this agreement. ST says the initial product will be an HSPA chip set
implementing UMTS Release 7. The processor will be
built in 45nm CMOS technology
and will combine Nokia's baseband with ST's Nomadik application
processor. The chip set will include a separate RF
transceiver (based on ST's
existing designs). ST expects this processor to sample in late
2008 and enter production in Nokia handsets in 2010.
According to the companies, the license allows ST to
sell these processors, along with the software, to
any handset vendor. Nokia,
however, is
the lead customer and the clear focus of this arrangement. Once
ST can satisfy Nokia's needs, it can offer the processor as a
merchant product. With its portfolio of RF and connectivity
products, ST
could
offer complete handset solutions around its 3G processor, but
we believe it will be 2011 before this happens.
As
announced last year, ST is also partnering with EMP to
offer 3G processors. In this arrangement, however,
EMP designs and
sells the
processors while ST manufactures the chips. ST says it will
continue its partnership with EMP, but the Nokia
arrangement provides
similar technology with more flexibility for ST. If ST offers
the Nokia-based
product on the open market, it will be competing against EMP.
Thus, we expect the new product, once it is available, to supercede
ST's
relationship with EMP. —Linley
Complete
coverage of ST's Nomadik and EMP processors appears in
our recent report A
Guide to Wireless Handset Processors.
Infineon Adds Ex-Agere Business
Last week, Infineon revealed plans to acquire the former Agere
wireless business from LSI for $450 million. LSI received this
business as part of its April 2007 acquisition of Agere, but
LSI was more interested in Agere's other product lines. According
to
The Linley Group, Agere's Vision products held 4.4% of the cellular
baseband market in 2006. In the first half of this year, the
business generated $186 million, about the same pace as last
year. The combination of Agere and Infineon totaled 7.0% share in 2006
and would have ranked as the fourth largest baseband vendor. Infineon
has key design wins at Nokia (see above) and LG; the addition of
the Vision products makes Infineon a major supplier to Samsung
as well, giving it access to three of the Big Five handset suppliers.
One of the problems for the Agere baseband business was its lack
of complementary products, such as RF and connectivity. Infineon,
in contrast, is the leading RF supplier and offers Bluetooth,
GPS, and other connectivity chips. Infineon is already the
RF supplier
for many Agere platforms; the acquisition extends this partnership. The
Vision products overlap (and are generally inferior to) Infineon's
own GSM and EDGE baseband processors. In the near term, Infineon
plans to support both product lines to ensure that it retains Samsung
and other Agere customers. The challenge for Infineon will be to
integrate Vision into its roadmap in a way that avoids duplicate
R&D costs.
Although the company would not comment on its long-term plans,
we expect Infineon will not invest in Vision follow-ons beyond
what is already underway. Instead, the company could migrate
Agere's OptiVerse software to its own processors, providing
a software-compatible
upgrade for Agere's customers. In addition, Infineon can use
Agere's resources to beef up its 3G development effort and
attempt to win
3G business at Samsung and other OEMs.
The
added market share gives Infineon the scale it will need to
sustain a profitable wireless business. With its new bulk
and momentum
for the future, Infineon has separated itself from the pack,
making it a likely winner as the baseband market continues
to consolidate. —Linley
Complete
coverage of the LSI/Agere and Infineon processors appears
in our recent report A
Guide to Wireless Handset Processors.
New
Report on Mobile TV Chips
As mobile TV emerges as a viable form of portable entertainment,
it is untethering consumers from their living rooms. Mobile-TV
receivers are being designed into handsets, media players, navigation
systems, and PCs. The prospect of integrating mobile-TV receivers
into these devices could boost the total market to 100 million
units within a few years. This opportunity has lured more than
a score of suppliers into the market.
This
transition has been facilitated by the development of new digital
specifications to improve receive performance and reduce
power consumption. Despite these advances, the market remains chaotic.
Different broadcasters use different specifications and, to date,
no single specification has been adopted as a worldwide standard.
Deployment plans vary because of spectrum availability and other
issues, while various business models are being attempted. Japan
and Korea have seen rapid uptake of their 1Seg and T-DMB services
that are available at no charge and carry well-known shows. Fee-based
services and those with limited content have taken off more slowly.
A Guide to Mobile TV Chips provides in-depth coverage of
TV receivers from suppliers such as DiBcom, Siano, Telegent,
Analog Devices (Integrant), Broadcom, Qualcomm, Texas Instruments,
and
Afa Technologies. The report explains the plethora of standards,
such as DVB-H, ISDB-T 1Seg, T-DMB, and MediaFLO, clarifying their
differences and explaining the common technologies behind them.
It also discusses the design of receiver chips and outlines future
trends. The report analyzes the market opportunity for mobile
TV ICs, discussing the inhibitors and accelerators of adoption.
The Linley Group analysts Joseph Byrne and Linley
Gwennap deliver a comprehensive look at the emerging mobile TV
market. Their
technology and business analysis helps you zero in on the right
mobile TV
chips for handsets, portable media players, PCs, and other mobile
systems. Whether you are looking for an innovative design solution,
a vendor to partner with, or a rising company to invest in, this
report will cut your research time and save you money. Accelerate
your learning. Order A Guide to Mobile TV Chips today.
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